Sport, Media and Tech

Laurel Walzak

Pinball Clemons

Ellen Hyslop


Mar. 3, 2020

This new partnership promises to build on the success of the BioSteel All Canadian Games to expand the conversation on excellence and potential of young Canadians across sports, media and technology.

Toronto, Ontario – March 3rd, 2020 – The Athlete Institute, the Global Experiential Sport Lab (GXSLab) and Ryerson University are proud to announce a partnership, aimed at furthering the conversation on Canadian excellence in sports, media and technology with the advent of The All Canadian Conference & Esports Summit.

“The All Canadian Games started as just a game to help profile top Canadian high school basketball talent,” said Jesse Tipping, President of Athlete Institute and Co-Founder of The All Canadian – a group overseeing the All Canadian Conference & Summit and the BioSteel All Canadian Games. “Over the past 6 years, it has come to mean much more than a game – a place where all stakeholders in the game of basketball can gather to share thoughts, ideas and connect while celebrating and highlighting our young basketball talent.”

The Conference & Summit will take place at Ryerson University in downtown Toronto over three days starting March 25th through to March 27th, leading into the weekend of the BioSteel All Canadian Games.  All events are open to students, sports, media, esports and technology professionals, investors, athletes and sports fans of all ages and academia. 

Events will include the following:

March 25 - Opening Reception with Michael “Pinball” Clemons of the Toronto Argonauts and Pinball Clemons Foundation in partnership with The Gist, Athlete Institute, GXSLab and Ryerson University

March 26Esports Masterclass Summit & Challenge powered by World Gaming, Tiidal Gaming and Athlete Institute in partnership with GXSLab

March 27All Canadian Sports, Media & Tech Conference with the GXSLab, RTA Sport Media at FCAD, Ryerson University and Athlete Institute

“We are excited to serve as a strategic partner to Athlete Institute and provide current and future students  opportunities to acquire hands-on experiential learning with industry and thought leaders,” said Laurel Walzak, Assistant Professor RTA Sport Media at FCAD, Director of GXSLab. “The GXSLab is where knowledge is transferred and we welcome the occasion to engage in meaningful discussions and exchange ideas with both the basketball and the broader sports community through the All Canadian Conference and Esports Summit.”

“This is really an opportunity for the basketball community and a much broader sports community to come together to celebrate our young people. We believe that the Games, along with the Conference & Summit have the potential to become a bigger week long celebration highlighting the very best that our youth have to offer across a number of verticals including sports, media, technology and the arts.” said Tipping.“Our young people have the ability to compete globally and it is time that we bring all stakeholders together to amplify and highlight the infinite potential that we see.”


For more information or to purchase tickets on the All Canadian schedule of events for 2020 please visit

Connect with @theallcdn

About Athlete Institute

Athlete Institute is world-renowned for its preparatory Basketball Academy which is home to three teams: the Orangeville Prep Bears, AI Red Bears, and AI Black Bears. Since 2012, the Basketball Academy has developed 73 post-secondary basketball student-athletes, most notably 33 NCAA Division I and 21 U SPORTS student-athletes, which is the most in Canada and has facilitated over $10 million in athletic scholarships. Our most notable alumni include six NBA players: Jamal Murray (Denver Nuggets), Thon Maker (Detroit Pistons), Kyle Alexander (Miami Heat), Ignas Brazdeikis (NY Knicks), Luguentz Dort (OKC Thunder) and Oshae Brissett (Toronto Raptors). Athlete Institute hosts local, national and international year-round basketball training programs, camps and leagues across all age groups for boys and girls. Athlete Institute has diversified operations including the Athlete Institute Football Club, Athlete Institute Food and Beverage, CrossFit Orangeville, Core5 Fitness, Purple Owl Pilates and Bear Cub Coffee Bar. 

Athlete Institute is situated on a 14-acre campus which is comprised of a 3,500 square ft. training centre, a 12,000 square ft. fieldhouse, a 24,000 square ft. sports dome with turf field, residence with 100 beds, a commercial kitchen, physiotherapy clinic, Pilates & yoga studio and outdoor soccer field and basketball courts.

For more information about Athlete Institute, please visit

Connect with Athlete Institute

About Global Experiential Sport Lab (GXSLab) at Ryerson University

The Global Experiential Sport Lab (GXSLab) is the connection between scholarly research and industry practice in sport and sport media. GXS focuses on the intersection and knowledge transfer between Globalization; Digitization; and Commercialization. A distinctive emphasis is placed on collaboration between scholars, students, faculty and industry initiatives, to remain on the cutting edge in the world of connectivity and in the ever-evolving sport and sport media industry, and to achieve global status and recognition as a leader in interdisciplinary research design and experience. The GXSLab exists within the Faculty of Communication and Design (FCAD), research hub the Catalyst, at Ryerson University. FCAD is an impactful education hub and innovation ecosystem at the heart of Canada's media, design and creative industries. It is grounded in Canadian values but with a truly international perspective and scope. It is home to many of Canada's top schools and programs in their field and recognized as a leading institution around the world.

For more information about The GXSLab, please visit

Connect with @GXSLab #GXSLab

About Ryerson University

Ryerson University is Canada’s leader in innovative, career-oriented education. Urban, culturally diverse and inclusive, the university is home to more than 45,300 students, including 2,600 Master’s and PhD students, 3,800 faculty and staff, and nearly 198,000 alumni worldwide.

For more information about Ryerson University, visit


Contact Information:

Athlete Institute

Jarel Cockburn, VP, Strategy

Ryerson University

Lindsey Craig, Communications & Media Relations

416.979.5000 x 2126


Gender Equity in Sport: Scholarship & Mentorship

Scholarship & Mentorship



To continue from the George Brown College Future Women in Sport Award by L. Walzak, established in 2012, the GXS Lab has established a Gender Equity in Sport Scholarship Award starting 2020. The current award currently recognizes one outstanding female graduate of the George Brown College, Centre for Business, School of Marketing, Sport and Event Marketing Program (Postgraduate) (B4OO) and will now recognize one outstanding female and one outstanding male ally in their fourth year of the Ryerson University RTA Sport Media Program.  The goal is to grow this award to a higher bursary value, to add more recipients over time and to provide financial support and mentorship in the early stages of their career.

Learn More

An announcement coming Winter 2020!


GXS #SportScholarSeries

GXS #SportScholarSeries

GXS #SportScholarSeries


GXS PRODUCTION is where we create and produce new innovative digital content that can be used for personal branding and promotional use for your company. 

Content creation includes: videos - including features, documentaries, documentary series, promotional videos, social media videos and GIFs - photography, website branding and graphics.  We take on external clients and all work is Supervised by senior year undergraduates and GSX Lab Director, L. Walzak.


GXS #SportScholarSeries

GXS #SportScholarSeries


GXS ESPORTS "contributes to the emerging field of sports and media management. From a practical standpoint, we help traditional sport media broadcasters and major professional sports leagues better understand esports fans’ consumption habits and motivations, as well as audience expectations and differences between traditional sports and esports" (Laurel Walzak 2018).





GXS LIVE is an engagement between unsung sports professionals and the industry that they bolster through their tireless work. The aim of the show is to bring those bringing real change and influence to the industry out of the boardroom and into the spotlight, highlighting their perspectives and allowing sports fans and future sports professionals some insight into the business behind the field of play.





GXS EVENTS is from concept to execution.  We create workshops, seminars, speaker series and more, both for the student body internally at Ryerson and externally around the globe,  and for the industry at large.  An opportunity to learn more about emerging trends in the sport media industry.