GXS PRODUCTION is where we create and produce new innovative digital content that can be used for personal branding and promotional use for your company.
Content creation includes: videos - including features, documentaries, documentary series, promotional videos, social media videos and GIFs - photography, website branding and graphics. We take on external clients and all work is Supervised by senior year undergraduates and GSX Lab Director, L. Walzak.
GXS ESPORTS "contributes to the emerging field of sports and media management. From a practical standpoint, we help traditional sport media broadcasters and major professional sports leagues better understand esports fans’ consumption habits and motivations, as well as audience expectations and differences between traditional sports and esports" (Laurel Walzak 2018).
GXS LIVE is an engagement between unsung sports professionals and the industry that they bolster through their tireless work. The aim of the show is to bring those bringing real change and influence to the industry out of the boardroom and into the spotlight, highlighting their perspectives and allowing sports fans and future sports professionals some insight into the business behind the field of play.
GXS EVENTS is from concept to execution. We create workshops, seminars, speaker series and more, both for the student body internally at Ryerson and externally around the globe, and for the industry at large. An opportunity to learn more about emerging trends in the sport media industry.