A community for women and men to come together and engage in activities and discussions related to gender inequities in sport, sport media and sport business. And to introduce the positive benefits of being: gender sensitive and gender equal. With a mandate to mobilize change and move toward total elimination of these inequalities.
Become a member today, sign up to receive more information on membership, events and workshops.
Laurel has positively impacted young, up and coming women in sport business and sport media. Seven years ago, Laurel donated a financial scholarship bursary and committed to ten (10) years to act as a ‘champion’ in the early stages of their career.
As of recent Laurel produced a Women in Sport mentorship web video series to communicate the important messages of why it is important to support women in their careers in sport.
Most importantly Laurel is a true leader in the sport industry and advocates on a consistent and genuine basis for women in sport whether as: An Athlete; a Builder, a Coach, or in the Media and beyond. She is not afraid to use her voice and influence to drive awareness and change for gender equality in sport, at all levels.
Theme: Mentorship & Championship
Date: Tuesday, March, 5th, 2019
Time: 7:00pm to 8:30pm
Location: Catalyst, RCC (2nd Floor)
80 Gould Street
Light Refreshments & Snacks will be served.
ON REGISTRATION NOW!
THROUGHOUT THE FIVE PHASES, THE AUDIENCE WILL INCREASINGLY BECOME AWARE OF THE GENDER EQUALITY GAP, AND WILL LEARN ABOUT HOW TO BETTER PROVIDE EQUITABLE TREATMENT. ALTHOUGH IDEALLY THE AUDIENCE WILL WORK THROUGH ALL PHASES, EACH PHASE ON IT’S OWN STILL OFFERS EDUCATION VALUE PENDING THE LEVEL OF KNOWLEDGE THE USER HAS ON THE TOPIC, THEIR BELIEVES, THEIR VALUES, THEIR SOCIAL-CULTURAL ENVIRONMENTS, AND THEIR OVERALL OPENNESS TO LEARN AND DIGEST THE EVIDENCE THAT FOSTERS SUCH INEQUALITIES.
A. Phase Purpose and Diagnostic Tool
The survey provides a 12-question interactive diagnostic online survey for media organizations, media professionals and journalists to take to diagnose your gender equality knowledge, sensitivity and composition, and how you view and perceive both yourself and your organization in terms of how balanced, or unbalanced, you are when it comes to gender equality.
Examples of questions may include, but not limited to the following types of themes:
B. Post Survey
Once you have completed the survey, the actual results will then become tools to diagnose your gender equality knowledge, sensitivity and composition. You will then be able to rate your agreement or disagreement with overall themes as gathered and presented in real-time from all those that have taken the survey, and compare them across the mean by region, by sport coverage and by gender.
C. Outcome and Next Phase
This interactive exercise will bring immediate attention on how well you as an individual and or as an organization are doing in relation to one another and in comparison to your regional, global counterparts and peers.
Phase 2 Facts & Reality
**Must complete Phase 1 to receive access to Phase 2, 3, 4 & 5, including.
For as long as sports, both professional and amateur, have garnered media attention, female athletes have received little coverage and equally as troublesome, inappropriate coverage. The latter is no more evident than after witnessing the January 2015 encounter between WTA’s Eugenie Bouchard and a reporter after her strong performance at the Australian Open. Instead of being asked about her dominate straight set victory over Kiki Bertens, the once 7th ranked female tennis player in the world, Bouchard was asked to twirl for the audience. With the sport media industry now a billion-dollar business, and growing, and female athletes achieving large amounts of success, the fair portrayal of these athletes is long overdue. And this is just one example of there existing gender bias and gender stereotypes in sport media and it is not just amongst the professional athletes.
Considering that sports brings people together and media has the power to break stereotypes, this initiative is needed not only to ensure that female athletes are treated unbiasedly, but because the sport media industry can influence society to be more equitable towards women, specifically women in sport.
In fact, in Canada alone, “the federal government announced in February of 2018 that gender-based budget is moving on equality in sports and the government sees gender equity as good for the economy - and for its own political prospects…And CBC News has learned of one specific measure coming out of that analysis: a plan to achieve gender equality in sports at every level by 2035”.
 Source World Wide Web http://www.cbc.ca/news/politics/budget-sports-gender-policy-1.4552805, Feb 26, 2018 by R. Barton, accessed June 16, 2018. women in sport