An exploration of audience expectations in live sport video game streamcasts vs. live traditional sport linear broadcasts and the analysis of consumption motivations.
Are you: An undergraduate student at Ryerson between the ages of 17-26.
If you answered yes to the above question, you are eligible to volunteer in this study. The main purpose of the study is to determine audience expectations of a live esports sport video gaming (SVG) broadcast compared to that of a live traditional sport broadcast.
You will be placed into a simulated live esports and a traditional broadcast situation in The Catalyst or view remotely to view both mediums. After watching, you will be asked to answer questions by filling out an online survey.
Your participation will involve one simulated viewing session that will last approximately 90 minutes. If at any time you wish to end your participation in the study, you may do so.
In appreciation of your time, you will be entered into a draw to win one of 5 $50 gift cards.
If you are interested in participating in this voluntary study or would like more information, please contact:
Assistant Professor Laurel Walzak
Faculty of Communication and Design
Email: lwalzak@ryerson.ca 416 435 2003
The primary researcher of this study is Laurel Walzak.
This research study has been reviewed and approved by the Ryerson University Research Ethics Board
**Please also see research study consent form below, download, review and if agree sign and submit
