We welcome interdisciplinary work with other scholars, departments and schools. This is where we bring together prominent minds with in the academy and industry.
A. Global Areas of Interest
1. Esports Research - Contributions to the emerging field of sports and media management.
2. Gender Equity in Sport Research - Contribute to meaningful discussion about inequities for women in sports with action for systemic change and women empowerment. Inclusive of : ability; age, race, gender, sexual orientation.
Also Includes focus on:
3. Audience/s Research
Competition for audience attention in sport is fierce. Fan typologies, behaviour motivations and how to market and commercialize are top of mind.
B. TYPES OF RESEARCH
Contact Principal Investigator (PI): Assistant Professor, Laurel Walzak email@example.com
An exploration of audience expectations in live sport video game streamcasts vs. live traditional sport linear broadcasts and the analysis of consumption motivations. Investigator, L.Walzak with Research Assistant M. Vocino.
Research Participants Needs, see below section for details.
Theme: Sport Media Vectors: Digitization, Expanding Audiences and the Globalization of Live Sport.
First Sport related academic conference held in the HISTORY of Ryerson University on June 20-21, 2019.
Co-Chaired by Assistant Professors, RTA Sport Media, Joe Recupero & Laurel Walzak
Sport has developed extensively as a global phenomenon, once perceived as a recreational activity to being regarded as an essential part of societies’ make up, one that has significant impact on the social, cultural and economic fabric of our lives.
In line with this development, FCAD’s RTA Sport Media program continues to be a magnet for scholarly and industry talent across the globe, last year bringing in the prestigious International Conference on Sport & Society to Ryerson for the first time.
Founded in 2010, the Sport & Society Research Network is brought together around a common interest in cultural, political, and economic relationships of sport to society. The annual international conference on Sport & Society engages some of the top leaders in the field, as well as emerging scholars, representing a broad range of disciplines and perspectives.
Having attended the international academic conference two years ago in England, RTA Sport Media professors Laurel Walzak and Joseph Recupero saw this as a natural fit for the Sport Media program, and spearheaded a successful bid to bring the conference to Ryerson for the first time in its history.
This year’s conference will bring together leading scholars, academics and practitioners who research, investigate and continue to practice in all areas of sport, including sociology, psychology, management, innovation, technology and media. The conference aims to discuss some of the key issues, including the Globalization of Live Sport, Homophobia in Sport and Media, the rise of E-sports, and many more. Alongside the main agenda and plenary sessions, a film festival showcasing sport documentary work by many award-winning FCAD faculty and students and took place on June 20 - 21.
Visit the International Conference on Sport & Society websitehttps://sportandsociety.com/2019-conference
An exploration of audience expectations in live sport video game streamcasts vs. live traditional sport linear broadcasts and the analysis of consumption motivations.
Are you: An undergraduate student at Ryerson between the ages of 17-26.
If you answered yes to the above question, you are eligible to volunteer in this study. The main purpose of the study is to determine audience expectations of a live esports sport video gaming (SVG) broadcast compared to that of a live traditional sport broadcast.
You will be placed into a simulated live esports and a traditional broadcast situation in the Catalyst or you can view remotely to view both mediums. After watching, you will be asked to answer questions by filling out an online survey.
Your participation will involve one simulated viewing session that will last approximately 30 to 40 minutes. If at any time you wish to end your participation in the study, you may do so.
In appreciation of your time, you will be entered into a draw to win one of 5 $50 gift cards.
If you are interested in participating in this voluntary study or would like more information, please contact:
Assistant Professor Laurel Walzak
Faculty of Communication and Design
The primary researcher of this study is Laurel Walzak.
This research study has been reviewed and approved by the Ryerson University Research Ethics Board
**Please also see research study consent form below, download, review and if agree sign and submit
Ryerson University - Consent Agreement
You are being invited to participate in a research study. Please read this consent form so that you understand what your participation will involve. Before you consent to participate, please ask any questions to be sure you understand what your participation will involve.
TITLE OF THE STUDY
“An exploration of audience expectations in live sport video game streamcasts vs. live traditional sport linear broadcasts and the analysis of consumption motivations”