We welcome interdisciplinary work with other scholars, departments and schools. This is where we bring together prominent minds with in the academy and industry.
Global Areas of Interest
1. Esports Research - Contributions to the emerging field of sports and media management.
2. Gender Equity in Sport Research - Contribute to meaningful discussion about inequities for women in sports with action for systemic change and women empowerment. Inclusive of : ability; age, race, gender, sexual orientation.
Also Includes focus on:
3. Audience/s Research
Competition for audience attention in sport is fierce. Fan typologies, behaviour motivations and how to market and commercialize are top of mind.
4. See scholarly research below.
An exploration of audience expectations in live sport video game streamcasts vs. live traditional sport linear broadcasts and the analysis of consumption motivations. Investigator, L.Walzak with Research Assistant M. Vocino.
Research Participants Needs, see below section for details.
View of collaborative workspace and offices within the Catalyst at FCAD. GXS Lab is housed here, with a dedicated research team.
An exploration of audience expectations in live sport video game streamcasts vs. live traditional sport linear broadcasts and the analysis of consumption motivations.
Are you: An undergraduate student at Ryerson between the ages of 17-26.
If you answered yes to the above question, you are eligible to volunteer in this study. The main purpose of the study is to determine audience expectations of a live esports sport video gaming (SVG) broadcast compared to that of a live traditional sport broadcast.
You will be placed into a simulated live esports and a traditional broadcast situation in the Catalyst or you can view remotely to view both mediums. After watching, you will be asked to answer questions by filling out an online survey.
Your participation will involve one simulated viewing session that will last approximately 30 to 40 minutes. If at any time you wish to end your participation in the study, you may do so.
In appreciation of your time, you will be entered into a draw to win one of 5 $50 gift cards.
If you are interested in participating in this voluntary study or would like more information, please contact:
Assistant Professor Laurel Walzak
Faculty of Communication and Design
The primary researcher of this study is Laurel Walzak.
This research study has been reviewed and approved by the Ryerson University Research Ethics Board
**Please also see research study consent form below, download, review and if agree sign and submit
Ryerson University - Consent Agreement
You are being invited to participate in a research study. Please read this consent form so that you understand what your participation will involve. Before you consent to participate, please ask any questions to be sure you understand what your participation will involve.
TITLE OF THE STUDY
“An exploration of audience expectations in live sport video game streamcasts vs. live traditional sport linear broadcasts and the analysis of consumption motivations”