GXS Lab Team 2018-2019......................... NEW TEAM ANNOUNCED SEPTEMBER 2019!

Laurel Walzak

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GXS Lab Director


Laurel Walzak is an assistant professor in Ryerson University’s RTA School of Media, and a marketing professional with nearly two decades of industry experience. Her repertoire ranges from the National Hockey League, the Canadian Women’s Hockey League, the National Football league, and Molson Coors Canada among others.


Walzak's focus is global with speaking, lecturing, studying and conducting research on or in: Canada, China, Taiwan, United Kingdom, United Arab Emirates and USA. 

Sean Addis

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Research Assistant and GXS LAB Strategy Lead


After being an educator for 15 years, including five years as a guidance counsellor, Addis decided to pursue a second career in sport media. Over the years at Ryerson, Addis has gained valuable experience in the area of marketing, feature production, live production and storytelling. Outside of the classroom, he has been a content creator for the Canadian Women’s Hockey League and a site that covers the Toronto Blue Jays.  Addis has also worked in conjunction with both Tennis Canada and Canoe Kayak Canada, as well as the most recent Olympics in PyeongChang. His roles have ranged from executive producer to director, field producer to media lead and from videographer to writer. Sean has also been a one of the leads for the You Can Play Project Ryerson.

Emma Duggan

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Head of GXS Events and Marketing


Emma Duggan is the Head of Events and Marketing for the GXS. Duggan is a fourth year student who is completing her undergraduate degree in the RTA: Sport Media program with a business essentials minor. Duggan’s experience in marketing and event management stem from her roles as the event planner for her final thesis project (a fundraiser gala for Skylark Charity), as well as numerous volunteer positions for companies such as the CWHL, The Canada Sport Hall of Fame, The Scotiabank Toronto Waterfront Marathon and the Pan Am Games.

Christian Ryan

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Editor and Head of Social and Digital Media, and Producer GXS Pod and GXS Live


Christian Ryan is a Fourth year student in the RTA School of Media sport media program. Ryan previously obtained a Bachelor of Arts in English from Acadia University. With work featured on TSN, NBA Canada, Honda Indy Toronto, and U SPORTS, Ryan has brought his passion for writing and digital promotion to a variety of platforms

Matt Vocino

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Research Assistant & GXS Lab Writer


Matthew Vocino is a Fourth year Sport Media student at Ryerson University in Toronto, Ontario. He is an extremely enthusiastic, dedicated and hardworking individual who has a passion for sports reporting and storytelling. Over the course of his four years at Ryerson University, he has developed skills in the areas of sports journalism, broadcast production, and radio broadcasting and has been recognized for his academic achievements with numerous awards and scholarships. Furthermore, Vocino has a passion for academic research, and has worked as a researcher on a number of studies focusing on topics associated with the sport media industry alongside Professor Laurel Walzak.

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