The Global Experiential Sport Lab
(GXS Lab) is the connection between scholarly research and industry practice in sport and sport media. GXS focuses on the intersection between Globalization; Digitization; and Commercialization.
A distinctive emphasis is placed on collaboration between scholars, students, faculty and industry initiatives, to remain on the cutting edge in the world of connectivity and in the ever-evolving sport and sport media industry, and to achieve global status and recognition as a leader in interdisciplinary research design and experience.
We are dedicated in areas ranging from brand and marketing development and scholarly research to digital media production, esports, fan engagement and live events.
Special thanks to:
80 Gould Street, Toronto, Ontario M5B 2M7, Canada
ContactAssistant Professor Laurel Walzak
Faculty of Communication and Design
Rogers Communication Centre (RCC)
The Catalyst Research Hub, 2nd Floor
Also a member of RTA School of Media, Sport Media