GXS Lab: Intersection between scholarly research & sport industry practice.

The Global Experiential Sport Lab 

(GXS Lab) is the connection between scholarly research and industry practice in sport and sport media. GXS focuses on the intersection between Globalization; Digitization; and Commercialization. 

A distinctive emphasis is placed on collaboration between scholars, students, faculty and industry initiatives, to remain on the cutting edge in the world of connectivity and in the ever-evolving sport and sport media industry, and to achieve global status and recognition as a leader in interdisciplinary research design and experience. 

Global Experiential Sport Lab in The Catalyst at FCAD, is lead by 

Assistant Professor Laurel Walzak, 

RTA Sport Media, Ryerson University.

We are dedicated in areas ranging from brand and marketing development and scholarly research to digital media production, esports, fan engagement and live events and gender equity in sports.  

Our 2019-2020 Undergraduate core Student Management Team:

Matt Vocino

Adam Iafrate

Kayla Black

Leah Diseris

Kaelan Noolan

Christian Steeds

Ryan Ward