GXS LAB - CAPABILITIES

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About Us

WHAT WE DO

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The Global Experiential Sport Lab 

(GXS Lab) is the connection between scholarly research and industry practice in sport and sport media. GXS focuses on the intersection between Globalization; Digitization; and Commercialization. 


A distinctive emphasis is placed on collaboration between scholars, students, faculty and industry initiatives, to remain on the cutting edge in the world of connectivity and in the ever-evolving sport and sport media industry, and to achieve global status and recognition as a leader in interdisciplinary research design and experience. 

RESEARCHER & INDUSTRY EXECUTIVE

Laurel Walzak

Global Experiential Sport Lab in The Catalyst at FCAD, is lead by 

Assistant Professor Laurel Walzak

RTA Sport Media, Ryerson University.

TEAM

GXSLab Student Management Team

We are dedicated in areas ranging from brand and marketing development and scholarly research to digital media production, esports, fan engagement and live events and gender equity in sports.  


Our 2019-2020 Undergraduate core Student Management Team:


Matt Vocino

Adam Iafrate

Kayla Black

Leah Diseris

Kaelan Noolan

Christian Steeds

Ryan Ward

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Contact Us

Get in Touch

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Global Experiential Sport Lab (GXS Lab)

80 Gould Street, Toronto, Ontario M5B 2M7, Canada

ContactAssistant Professor Laurel Walzak lwalzak@ryerson.ca Ryerson University Faculty of Communication and Design Rogers Communication Centre (RCC) The Catalyst Research Hub, 2nd Floor Also a member of RTA School of Media, Sport Media