VISION

• The Global Experiential Sport Lab (GXS Lab) will be Canada’s leading sport media institute recognized globally for its intersection between scholarly work and industry practice.  It will be a global leader in student experiential learning through dedicated mentorship and hands-on collaborations.   

MISSION:

•  The Global Experiential Sport Lab (GXS Lab) is the connection between scholarly research and industry practice in sport and sport media. GXS focuses on the intersection between Globalization; Digitization; and Commercialization. A distinctive emphasis is placed on collaboration between scholars, students, faculty and industry initiatives and experiences, to remain on the cutting edge in the world of connectivity and in the ever-evolving sport and sport media industry.

VALUES: 

• Commit to a culture of diversity and inclusion, 
• Empower students with and through their experiences,
• Provide engagement and hands-on learning with industry, 
• Intersect and transfer knowledge with industry,
• Bring together prominent minds in sport,
• Ensure impact mobilizes change.