GXS Lab: Intersection between scholarly research & sport industry practice.
Sport Media with a focus on the following areas: Globalization; Digitization; Commercialization and Participation.
GXS Lab: Intersection between scholarly research & sport industry practice.
Sport Media with a focus on the following areas: Globalization; Digitization; Commercialization and Participation.
About Us
WHAT WE DO
The Global Experiential Sport Lab
(GXS Lab) is the connection between scholarly research and industry practice in sport and sport media. GXS focuses on the intersection and knowledge transfer between Globalization; Digitization; and Commercialization.
A distinctive emphasis is placed on collaboration between scholars, students, faculty and industry initiatives, to remain on the cutting edge in the world of connectivity and in the ever-evolving sport and sport media industry, and to achieve global status and recognition as a leader in interdisciplinary research design and experience.
RESEARCHER & INDUSTRY EXECUTIVE
Global Experiential Sport Lab in The Catalyst at FCAD, is lead by
Assistant Professor Laurel Walzak,
RTA Sport Media, Ryerson University.
TEAM
We are dedicated in areas ranging from brand and marketing development and scholarly research to digital media production, esports, fan engagement and live events and gender equity in sports.
Our 2019-2020 Undergraduate core Student Management Team:
Matt Vocino, Sr. Research Assistant
Kayla Black
Adam Iafrate
Austin Kimbark
Natasha-Kis Toth
Kaelan Noonan
Patricia Psihogios
Ruqayah Rahaman
Isabelle Rossi
Ryan Ward
GXS LAB - CAPABILITIES
