About Us

WHAT WE DO

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The Global Experiential Sport Lab 

(GXS Lab) is the connection between scholarly research and industry practice in sport and sport media. GXS focuses on the intersection and knowledge transfer between Globalization; Digitization; and Commercialization. 


A distinctive emphasis is placed on collaboration between scholars, students, faculty and industry initiatives, to remain on the cutting edge in the world of connectivity and in the ever-evolving sport and sport media industry, and to achieve global status and recognition as a leader in interdisciplinary research design and experience. 

RESEARCHER & INDUSTRY EXECUTIVE

Laurel Walzak

Global Experiential Sport Lab in The Catalyst at FCAD, is lead by 

Assistant Professor Laurel Walzak

RTA Sport Media, Ryerson University.

TEAM

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We are dedicated in areas ranging from brand and marketing development and scholarly research to digital media production, esports, fan engagement and live events and gender equity in sports.  


Our 2019-2020 Undergraduate core Student Management Team:


Matt Vocino, Sr. Research Assistant

Kayla Black

Adam Iafrate

Austin Kimbark

Natasha-Kis Toth

Kaelan Noonan

Patricia Psihogios

Ruqayah Rahaman

Isabelle Rossi

Ryan Ward

Global Experiential Sport Lab

WHERE KNOWLEDGE IS TRANSFERRED.

VISION

  • The Global Experiential Sport Lab (GXS Lab) will be Canada’s leading sport media institute recognized globally for its intersection between scholarly work and industry practice.  It will be a global leader in student experiential learning through dedicated mentorship and hands-on collaborations.   


MISSION:

  •  The Global Experiential Sport Lab (GXS Lab) is the connection between scholarly research and industry practice in sport and sport media. GXS focuses on the intersection between Globalization; Digitization; and Commercialization. A distinctive emphasis is placed on collaboration between scholars, students, faculty and industry initiatives and experiences, to remain on the cutting edge in the world of connectivity and in the ever-evolving sport and sport media industry.


VALUES: 

  • Commit to a culture of diversity and inclusion, 
  • Empower students with and through their experiences,
  • Provide engagement and hands-on learning with industry, 
  • Intersect and transfer knowledge with industry,
  • Bring together prominent minds in sport,
  • Ensure impact mobilizes change.


GXS LAB - CAPABILITIES

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Contact Us

Get in Touch

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Global Experiential Sport Lab (GXS Lab)

80 Gould Street, Toronto, Ontario M5B 2M7, Canada

ContactAssistant Professor Laurel Walzak lwalzak@ryerson.ca Ryerson University Faculty of Communication and Design Rogers Communication Centre (RCC) The Catalyst Research Hub, 2nd Floor Also a member of RTA School of Media, Sport Media