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Global Experiential Sport Lab
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    • Home
    • TEAM
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    • CALL FOR BOOK CHAPTERS
    • RESEARCH
    • Global
    • PROJECTS
    • News
    • PODCAST
Global Experiential Sport Lab
  • Home
  • TEAM
  • HACKATHON
  • BOOKS
  • CALL FOR BOOK CHAPTERS
  • RESEARCH
  • Global
  • PROJECTS
  • News
  • PODCAST

Research - Intersection with Industry

Fan Identification & Engagement

Fan Identification & Engagement

Fan Identification & Engagement

Global Sport

Fan Identification & Engagement

Fan Identification & Engagement

AI & Sport Technology

Fan Identification & Engagement

Commercialization & ECONOMICS of Live Sport

Commercialization & ECONOMICS of Live Sport

Commercialization & ECONOMICS of Live Sport

Commercialization & ECONOMICS of Live Sport

Esports & Entertainment

Commercialization & ECONOMICS of Live Sport

Sport Consumer Behaviours

Sport Consumer Behaviours

Commercialization & ECONOMICS of Live Sport

Sport Consumer Behaviours

GXSLab

Transform with GXSLab

  •  The GXSLab continues to be relevant and has implemented strategies to maintain its position at the forefront of the sports, media and entertainment landscape. We employ various tactics including curriculum development, advisory board participation, collaboration with partners and clients to understand their business, consulting, authoring and publishing books that provide access to research from diverse sources. Additionally, we serve as a conduit for the lab and our TMU program to the industry.


  • At GXSLab, our global experience spans across Canada, the USA, Europe, the United Kingdom, MENA, South America, Asia, and beyond. 


  • Joint Collaborations
  • Partnerships
  • Lectures
  • Education
  • Commissioned Research
  • Keynotes
  • Conference Presentations


  •  We use systematic, quantitative, and mixed methods approaches in conjunction with artificial intelligence.  Whether it is commissioned projects, joint collaborations, partnerships and/ or designed by demand, we approach with confidentiality and research ethics at the forefront. 

SOME OF OUR RESEARCH INTERESTS & PUBLICATIONS

Copyright © 2025 GXSLab - All Rights Reserved. The Global Experiential Sport Lab at The Creative School, Toronto Metropolitan University (TMU). 


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