NEW RESEARCH - AI & Sports
⚽ "In collaboration with a professional North American soccer (football) team, this experimental study investigates the impact of using AI-anonymized game footage on scouts’ assessments" (Dubois & Walzak, 2025).
About GXSLab
OUR LAB
OUR EMPHASIS
OUR EMPHASIS
Founded in 2018, the Global Experiential Sport Lab (GXSLab) is part of the Creative School at Toronto Metropolitan University. We are a leading global sport and entertainment research and consulting lab, with physical capabilities in Canada, and recently in the UK, as well as remote capabilities globally.
OUR EMPHASIS
OUR EMPHASIS
OUR EMPHASIS
GXSLab is the connection between scholarly research and industry practice in sport and sport media. GXSLab focuses on the intersection and knowledge transfer between Globalization, Digitization and Commercialization.
OUR TEAM
OUR EMPHASIS
OUR PODCAST
A distinctive emphasis is placed on collaboration between scholars, students, faculty and industry initiatives, to remain on the cutting edge in the world of connectivity and in the ever-evolving sport and sport media industry, and to achieve global status and recognition as a leader in interdisciplinary research design and experience.
OUR PODCAST
OUR PODCAST
OUR PODCAST
“As social distancing was taking its toll on everyone, Joe and I were concerned that while sports were on pause, so were sports conversation and creation. We wanted to develop a way to unite our students and the sports community by providing a space for the sports industry and sports academics to collaborate. Thus, SportTokz with SportProfz was born”. Laurel Walzak, Associate Professor.
OUR PROCESS
OUR PODCAST
OUR PROCESS
Systematic, quantitative, and mixed methods approaches are used in conjunction with artificial intelligence. Whether it is commissioned projects, joint collaborations, partnerships and/ or designed by demand, we approach with confidentiality and research ethics at the forefront.
OUR IMPACT
OUR PODCAST
OUR PROCESS
Global.
Our perspective is global in nature, and we exert a positive influence and maintain a broad reach across the world
OUR BRANDS & CAPABILITIES
